Innovation Sweden , though small in size, has risen to global prominence as a powerhouse of innovation and creativity. Renowned for its trailblazing spirit, the nation has cultivated a culture where education, cutting-edge technology, and bold ideas flourish. Backed by progressive government policies, a world-class infrastructure, and a global outlook, Sweden consistently ranks among the world’s most dynamic and forward-thinking countries, solidifying its reputation as a leader in shaping the future of innovation. Overview Why Sweden? Swedish Companies Sweden invests over 3% of its GDP in research and development, emphasising green technology and life sciences Sweden is ranked as the second most innovative country in the world according to the Global Innovation Index 2023 Government agency Vinnova plays a central part in Swedish research. The innovation agency promotes and funds research projects in a wide range of fields, from health and transport to industrial material and smart cities Stockholm ranks second globally for the number of tech startups per capita Overview Innovation in Sweden extends beyond its renowned startup scene, which has garnered significant international attention. The country has a long history of innovation driven by several factors. Sweden's global outlook and reliance on exports are key, given the relatively small domestic market. Additionally, social stability, government support and a high degree of equality contribute to its innovative environment. Sweden is a global leader in innovation due to its historical commitment to education, robust government support, and forward-thinking policies. Since the introduction of compulsory schooling in 1842, Sweden has nurtured an educated workforce, with about one-third of Swedes attaining post-secondary education. This foundation has cultivated a culture deeply rooted in knowledge and creativity. Sweden's legacy of innovation is reflected in world-changing inventions, such as the pacemaker, Tetra Pak packaging, Spotify, which revolutionised music streaming globally, and many more. These innovations demonstrate Sweden’s ability to impact a wide range of industries, from healthcare and packaging to digital technology. Innovations Photo: Per Pixel Petersson/imagebank.sweden.se 5 reasons why Swedes are world-leading innovators Photo: Melker Dahlstrand/imagebank.sweden.se Government Support and Infrastructure Key government agencies such as Vinnova and the Knowledge Foundation are instrumental in Sweden's innovation landscape. Vinnova, Sweden's innovation agency, supports digitalisation efforts, funds R&D projects, and facilitates collaboration between companies, academia, and public organisations. In 2023 alone, Vinnova funded over 3,000 projects with a budget of approximately SEK 3 billion (USD 350 million). The Knowledge Foundation invests in research and education to enhance the country's competitiveness in technology and knowledge-intensive fields. By investing over 3% of its GDP in research and development, Sweden demonstrates its dedication to advancing technology and knowledge, particularly in green technology and life sciences. This investment is one of the highest percentages in the world and underscores the nation's commitment to innovation. Global Outlook and Collaboration Sweden's global outlook, emphasised by its focus on exports and international collaborations, further strengthens its position as an innovation leader. The nation's participation in international research projects and partnerships with global tech giants fosters a collaborative environment that drives innovation. Sweden exports high-tech products and services worldwide, with its tech sector contributing significantly to international trade. Swedish Incubators and Accelerators Sweden’s robust startup ecosystem is supported by numerous incubators and accelerators, providing vital resources and mentorship to emerging businesses. Notable examples include Norrsken Foundation, which focuses on supporting startups with a social impact, and SUP46 (Start-Up People of Sweden), a hub for fast-growing tech startups. SISP (Swedish Incubators & Science Parks) connects over 60 innovation hubs across the country, contributing to Sweden's dynamic entrepreneurial landscape. In addition, the Stockholm Innovation and Growth (STING) and the Science Park in Gothenburg offer entrepreneurs access to funding, networking opportunities, and business development services, contributing to Sweden's reputation as a leading hub for innovation and entrepreneurship. Digitalisation and Technology Adoption Sweden's robust infrastructure, including extensive broadband networks and a comprehensive transport system, has been crucial in cultivating a society of early technology adopters. Stockholm, often referred to as the "Unicorn Factory," ranks second globally for the number of tech startups per capita. The presence of leading tech companies like Ericsson, Spotify, Klarna, and Skype highlights Sweden's vibrant tech ecosystem. Approximately 30% of Sweden's GDP is derived from its digital economy, showcasing the centrality of technology to the country's economic structure. Education and Research Sweden's education system and research institutions are critical to its innovative prowess. The country's commitment to education ensures a steady stream of skilled professionals and researchers. Notable institutions like the KTH Royal Institute of Technology, Chalmers University of Technology and the Karolinska Institute contribute significantly to global research and innovation, particularly in fields such as environmental science, medicine, and engineering. Sweden ranks highly in global education indices, reflecting the quality and accessibility of its education system. Triple Helix Model A key element of Sweden's innovation success is the implementation of the Triple Helix model, which promotes collaboration among academia, industry, and government. This model facilitates the flow of knowledge and resources between these sectors, fostering an environment where innovative ideas can thrive. Universities like Lund University and Uppsala University work closely with companies and government agencies to drive research and development. The collaboration ensures that academic research is translated into practical applications, while industry insights influence academic curricula and government policies. This synergy accelerates technological advancements and economic growth, positioning Sweden as a leader in global innovation. Learn More: Curious to see how Sweden’s expertise takes shape in practice? Here you’ll find links to key Swedish organizations, government agencies, academic institutions and business players. They offer insights, connections and ways to engage across sectors. If you want to explore further or get in touch with the right actors - this is where to start. A Selection of Government B odies Business Sweden Regeringen RISE Sweden.se Swedish Energy Agency Swedish Intellectual Property Office (PRV) Swedish Research Council (Vetenskapsrådet) Vinnova A Selection of Private Entities Epicenter Stockholm Ideon Science Park Ignite Sweden Nobel Prize Norrsken Foundation Science Park Gothenburg STING (Stockholm Innovation and Growth) Swedish Incubators & Science Parks WASP Timeless Swedish Innovations That Shaped the World Minecraft In May 2009, Markus Persson released a game called Minecraft, a virtual sandbox where players can build anything they can imagine. Pacemaker The first implantable pacemaker was developed by Rune Elmqvist and Åke Senning in 1958. Ultrasound Technology Developed in the 1950s by Inge Edler and Carl Hellmuth Hertz for medical diagnostics. Skype Developed by Niklas Zennström and Janus Friis in 2003. Zip Fastener The modern-day zipper as we know it was improved upon and developed by Swedish-American inventor Gideon Sundbäck from an earlier less effective model in 1913. Ball Bearing The modern multi-row self-aligning ball bearing was invented by the Swedish inventor and industrialist Sven Wingqvist in 1907. Adjustable Wrench (Spanner) Johan Petter Johansson invented the adjustable wrench in 1892. Lighthouse with a rotating lens Häradskär's lighthouse, designed by Nils Gustaf von Heidenstam in 1863, pioneered the rotating Fresnel lens in Sweden, later advanced by Gustaf Dalén's automated AGA lighting system. Safety Match The safety match was invented by Swedish chemist and inventor Gustaf Erik Pasch and patented in Sweden in 1844. Celsius The Celsius unit of measurement is named after Swedish astronomer Anders Celsius. Top 10 Groundbreaking Swedish Innovations of the Last Decade That Have Transformed Industries and Shaped Modern Life Candela’s Electric Hydrofoil Ferries – Candela developed electric ferries that use hydrofoils to lift out of the water, reducing energy consumption and emissions, revolutionising eco-friendly water transport. Detectify’s Ethical Hacking Platform – Launched in 2013, Detectify’s automated cybersecurity tool, powered by ethical hackers, provides companies with advanced vulnerability detection and web security. Einride’s Autonomous Electric Trucks – Founded in 20 16, Einride’s autonomous, electric trucks have revolutionised freight transport with sustainable, driverless logistics solutions. Heart Aerospace’s Electric Airplanes – Founded in 2018, Heart Aerospace is developing electric-powered airplanes that aim to make regional air travel more sustainable. H2 Green Steel - A game-changer in sustainable manufacturing, H2 Green Steel is revolutionising steel production by significantly reducing CO₂ emissions. Klarna’s Pay Later Model – Klarna’s "buy now, pay later" platform has transformed online shopping, offering consumers flexible payment options and gaining massive traction globally. Orbital Systems’ Water Recycling Showers – Founded in 2012, Orbital Systems developed an innovative water recycling shower that reduces water consumption by up to 90%, promoting sustainable water use in households. Spotify’s Podcasting Growth – While founded earlier, Spotify’s recent investments in podcasting have made it the go-to platform for audio streaming and revolutionised the podcasting industry. Volta Greentech’s Artificial Meat Cultivation – Volta Greentech is pioneering sustainable food technology by developing artificial meat and eco-friendly additives to reduce methane emissions in livestock farming.

Social Media - Embassy of Sweden Welcome to our social media community! Follow our journey, stay updated on the latest news, and join the conversation. From exclusive behind-the-scenes glimpses to exciting announcements, our social media channels are your direct portal to all things about the Embassy of Sweden's work in Qatar. Connect with us on Instagram, Facebook, LinkedIn and X for a front-row seat to the excitement. Facebook X Instagram LinkedIn Load More

How to Do Business in Sweden Sweden is renowned for its innovation, driven by the Triple Helix model of collaboration among academia, industry and government. This enhances research, technology transfer and competitiveness globally. The Swedish business culture values consensus, cooperation and transparency, with a focus on equality. For new or expanding businesses, understanding the specific regulations and obligations in Sweden is essential. Overview Financing Innovation Focus: Sweden thrives on collaboration between academia, industry, and government to drive innovation Consensus Culture: Business practices prioritise consensus, cooperation, and transparent communication Informal Workplace: An informal work environment with a focus on equality and consensus in decision-making Regulatory Compliance: Essential understanding of local business regulations and obligations is key for starting or expanding businesses Overview Sweden is often ranked as one of the world's most innovative countries, and the Triple Helix model — collaboration between academia, industry and government — has been pivotal in driving this. Swedish universities work closely with industries and receive support from different government agencies. This collaboration fuels research, technology transfer and commercialisation efforts, enhancing Sweden's competitiveness on the global stage. The business culture in Sweden is based on consensus, cooperation, participation and communication. Everyone is considered being equal, is to be respected and everyone’s opinion is valid. The working climate is very transparent and informal, the use of first names between colleagues is the norm. Meeting is an important tool for management and planning is essential. There is a well rooted tradition of gaining consensus before any decision is made. It is of essence when starting a new company or expanding businesses in Sweden, to know what rules that apply. The rights that cover the business and its owner as well as the rules and obligations that are required to adhere to. Photo: Melker Dahlstrand/imagebank.sweden.se Steps on The Way to Do Business in Sweden A. Research: Do your own research to evaluate if your concept and ideas are enough – use online sources and contact trade organisations to receive statistics and general state of the market. B. Networking – use your network, friends, connections, colleagues and relatives and look into websites such as Swedish Jobs and Society Foundation (Nyföretagarcentrum), which provides advice to new businesses and holds regular events around the country. Business Sweden can help you connect with other stakeholders and companies or Verksamt.se can also be of help. C. Get permission Certain types of businesses in Sweden require a permit to operate. A list of the various trades, professions and businesses that require permits can be found here, Find permits - verksamt.se . D. Tax registration: Register your business for tax at the Swedish Tax Authority, Skatteverket Approval for F-tax | Skatteverket E. Company registration: Protect your business's name by registering it at the Swedish Companies Registration Office website (Bolagsverket). F. Make your business plan - A good business plan is essential in getting others to listen, whether they are banks, investors or potential customers. Find a guide to what Swedish bankers, investors and authorities look for in a business plan at Verksamt.se. Financing your start - verksamt.se G. Hire staff , and do it by the book - Employment conditions in Sweden are regulated by the Employment Protection Act (Lagen om Anställningsskydd, or LAS). This law has wide-ranging provisions for parental leave, holiday and pension entitlements. H. Ensure accurate bookkeeping - it’s wise to use an authorised accounting firm . I. Finance your venture – A selection of Swedish startup incubators: o Almi Företagspartner (Almi), a state-owned company that helps businesses with capital and advice o Arctic Business – affiliated with Luleå University of Technology o Blekinge Business Incubator (BBI) – southeast Sweden o Chalmers Ventures – affiliated with Chalmers University of Technology, Gothenburg o Create – affiliated with Mälardalen University o DRIVE – part of Karolinska Institutet in Stockholm, specialised in life sciences o Inkubera – based in Örebro and Karlskoga o Ideon Innovation – in the Ideon Science Park in Lund o LEAD – owned by Linköping University o Movexum – owned by Region Gävleborg o Umeå Biotech Incubator (UBI) – in partnership with Umeå University, among others. Swedish Financing Tools for International Business, Innovation and Trade Projects Sweden provides a range of public financing instruments designed to support companies involved in international trade, innovation and infrastructure development . These tools are available to both Swedish and international actors engaged in cross-border projects, including SMEs, importers of Swedish solutions and developers seeking long-term capital . Available instruments include loans, guarantees, credit insurance and equity investments . These are intended to facilitate cooperation on projects of varying scale, particularly in areas such as sustainable infrastructure, healthcare, smart mobility, energy transition, and advanced technology . They may be especially relevant in regions such as Qatar and the wider Gulf, where there is increasing interest in long-term partnerships focused on innovation and development. Swedish financial institutions can play a role in reducing project risk and improving access to financing , supporting both early-stage ventures and large-scale initiatives. The broader objective is to enable international collaboration where Swedish expertise and solutions are part of long-term development strategies. Efforts are underway to connect Qatari and international stakeholders with the relevant Swedish institutions that offer financial and technical support throughout the project lifecycle. Explore Our Financing Partners: EKN - Government-backed guarantees to reduce risk for buyers and financiers Swedfund - Supports businesses in emerging markets to build a more sustainable and equitable future Swedish Export Credit Corporation - Long-term loans and structured finance for large projects involving Swedish solutions EPC Alliance - Financing and partnership platform for large-scale international projects Learn More: Discover more about doing business in Sweden or learn more about the Swedish offer through the below organisations and companies or reach out to the Embassy at ambassaden.doha@gov.se for personalised assistance and support. About us - Business Sweden Doing business with Sweden - Sweden Abroad How to start a business in Sweden - Sweden.se How to start a business in Sweden - Verksamt.se National Board of Trade Sweden (Kommerskollegium) Qatar Embassy in Stockholm - Kingdom of Sweden

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SWEDEN Photo: Henrik Trygg/imagebank,sweden.se Sweden is a thriving, innovative and globally connected society located in Northern Europe, blessed with a vast landscape of wilderness including forests, lakes and rivers, with mountain ranges in the north and a long sea coast with thousands of islands. It has the fifth largest surface area among European countries, approximately corresponding to the size of California, stretching 1574 kilometres from north to south. Geography and climate partly explain why a strong industry and infrastructure development has been vital to our prosperity – from steel making and forestry production to roads and railways to telecommunications and broadband, to vehicle and aircraft manufacturing to highly advanced life sciences. Our people and companies combine high-skilled production with care for both the environment and society at large. Policies enabling widespread access to technology and the internet have contributed to making Sweden the fast-moving, innovative nation it is today. Sweden’s economy and business environment is praised internationally: as the most innovative country in the EU, second most innovative country in the world and one of the best countries in Europe for business. Why Sweden? Sectors Key Facts Population : 10,673.669 (2024) Capital: Stockholm GDP per capita: 56,373.8 USD (2024) Rankings #1 In the infrastructure index #1 In the business sophistication index #1 Most innovative country in the EU, and 2nd most innovative economy globally #2 In the knowledge and technology outputs index #3 In the human capital and research index #4 Most trustworthy country in the world Did you know? …that since 1901, every year, the Nobel Prize is awarded out of Sweden to those who, during the preceding year, shall have conferred the greatest benefit on mankind. Prizes are awarded in physics, chemistry, physiology or medicine, literature, economic sciences and peace (the latter awarded jointly by Sweden and Norway). …that the dynamite, three-point seatbelt, zipper, and pacemaker are all Swedish Inventions (dynamite as early as in the 1860s). …that Sweden is second (after our neighbour Finland) in regard to achieving the UN sustainability (SDG) goals. …second only to Silicon Valley, Stockholm has the largest number of tech unicorns (multi-billion dollar tech companies) per capita in the world. …that less than 1% of all waste material in Sweden ends up in landfills.

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Construction & Technical Consultancy Sweden has a long history and tradition of consultancy companies within architecture, building and engineering, offering a wide range of services. Many of these companies’ key features include focus on innovation and digital transformation, adherence to quality standards and regulations, sustainability consulting, international collaboration, and a client-centric approach. The companies help clients tackle complex technical challenges, drive innovation, and achieve strategic goals. Overview Why Sweden? Swedish Companies Swedish tech consultancies prioritize innovation, leveraging cutting-edge technologies to drive digital transformation and help clients stay competitive in rapidly evolving markets. Committed to the highest quality standards and strict regulatory compliance, Swedish consultancies offer reliable and trustworthy services across diverse industries, ensuring operational excellence. With a strong emphasis on eco-friendly and sustainable solutions, Swedish tech consultancies integrate green practices into their strategies, helping clients achieve environmentally responsible outcomes. Swedish consultancies offer tailored, client-focused services while fostering international collaborations, enhancing their capacity to deliver comprehensive and effective solutions globally. Overview The Public-Private Partnership (PPP), collaboration between public and private entities to develop, finance, and operate projects, is not a very common model in Sweden compared to other countries. PPPs projects in Sweden have sometimes faced challenges related to complexity, regulation, and political acceptance. Examples of areas where it has been used are major infrastructure projects and some healthcare facilities, such as construction, operation, and maintenance of the Stockholm Bypass (Förbifart Stockholm) project, construction and management of the New Karolinska Solna hospital project, development of renewable energy projects, including wind farms and bioenergy facilities, and some schools and education facilities. Federation of Swedish Innovation Companies: A Hub for Research-Driven Innovation Information about these companies can be found at the Federation of Swedish Innovation Companies – FSIC . The features that unites these companies are a high level of innovative strength, a research-oriented approach, a high service content, a high level of value creation, well-educated employees and a high level of competitiveness. Research, development and innovation are of central importance for the companies’ activities, but in different ways and to a varying extent. Learn more about the Swedish consultant companies and explore partnership opportunities through the below organisation and companies or reach out to the Embassy at ambassaden.doha@gov.se for personalised assistance and support. Photo: Felix Gerlach/imagebank.sweden.see Learn More: Curious to see how Sweden’s expertise takes shape in practice? Here you’ll find links to key Swedish organizations, government agencies, academic institutions and business players. They offer insights, connections and ways to engage across sectors. If you want to explore further or get in touch with the right actors - this is where to start. A Selection of Government B odies KTH Royal Institute of Technology (Department of Urban Planning and Environment) The EPC Alliance by Sweden A Selection of Private Entities AFRY (ÅF Pöyry) Federation of Swedish Innovation Companies NCC Serneke International Skanska Sweco Swedish IT and Telecom Industries (IT&Telekomföretagen) Teknikföretagen (Association of Swedish Engineering Industries) Tyréns White Arkitekter WSP Sweden

Transport Sweden continues to lead in sustainable transportation on both national and global scales. The country’s expansive geography, coupled with a commitment to sustainability, underscores the significance of its transportation sector. With investments equivalent to 0.8% of GDP, Sweden maintains cutting-edge public transport, freight logistics, and air travel infrastructure. Notably, Sweden leads in electric car sales and boasts a highly electrified railway network, embodying eco-friendly transportation ideals. Overview Why Sweden? Swedish Companies Around 0.8% of Sweden’s GDP goes towards investments in transport infrastructure In 2023, Sweden's railway network was estimated to cover approximately 15,600 kilometres of track, making it one of the longest railway networks in Europe Sweden is one of Europe's leaders in electric car sales Three-quarters of Sweden’s railway network is electrified Overview Sweden, the fifth largest country in Europe with an area similar to California, stretches 1574 kilometres from mountainous north to sandy beaches in the south. Its geography and climate necessitate a robust transport sector, integral to its infrastructure and economy. The Swedish "Triple Helix" model, fostering collaboration between government, academia, and businesses, has been crucial in developing a modern and technologically advanced transportation industry. About 0.8% of Sweden’s GDP is invested in transport infrastructure, ensuring the modernity and innovation of public transport, freight logistics, and air travel. Efficient and Sustainable Transportation Infrastructure Sweden boasts a government-subsidized public transportation system that is efficient, clean, reliable, affordable and accessible. Its rail network, operated primarily by the Swedish State Railways (SJ), connects major cities and towns, providing environmentally friendly and safe transportation for passengers and freight. The comprehensive road network emphasizes safety, with initiatives like Vision Zero aiming to eliminate traffic-related deaths and injuries. Photo: Melker Dahlstrand/imagebank.sweden.se Photo: Simon Paulin/imagebank.sweden.se A Diverse and Innovative Transport Sector Maritime transport is vital, with key ports like Gothenburg and Stockholm supporting trade and transportation. The strong shipping industry operates both domestically and internationally, and ferry services connect mainland Sweden with its islands and neighbouring countries. Aviation also plays a significant role, with Stockholm Arlanda Airport as the largest international hub. Sweden is a leader in reducing aviation's environmental impact and is at the forefront of air traffic management and airport security. Innovations include Saab’s GlobalEye AEW&C system and advancements in drone technology across various sectors. Driving Green Innovation Through Collaboration and Policy Sweden's commitment to sustainable transport is evident through policies, incentives, and investments aimed at reducing emissions and promoting eco-friendly options. Pioneering companies like Volvo and Scania contribute globally with innovative vehicle technologies. Three-quarters of Sweden's railway network is electrified, showcasing its leadership in green transportation. The country is also advancing in electric ferries, with SMEs such as Candela, and in sustainable aviation with Heart Aerospace's electric aircraft. Academia plays a crucial role in Sweden's transport sector, driving innovation, research, and policy development through close collaboration with government agencies and industry partners. This triple helix model facilitates joint research projects addressing real-world challenges and shaping transport policy. The Swedish government supports these initiatives through funding, fostering interdisciplinary collaboration and helping tackle transportation challenges. The future of transport Electric Road Systems Sweden is a global leader in the development of electric road systems (ERS), which enable vehicles to charge while driving via conductive or inductive means embedded in the road. A notable project is the eRoadArlanda, the world's first electrified road that charges electric trucks and buses on the go, significantly reducing emissions. This innovative approach paves the way for sustainable transportation solutions and demonstrates Sweden's commitment to green technology in the transport sector. Read more Electric Aircraft Heart Aerospace is developing the ES-30, an electric regional airliner designed to carry 30 passengers using electric power, significantly reducing the carbon footprint of regional air travel. The ES-30 aims to offer a range of 200 kilometres on battery power alone, which can be extended with a hybrid-electric configuration. This project represents a major step towards sustainable aviation, aligning with global efforts to reduce emissions in the aviation sector. Read more Hyperloop Sweden Hyperloop Sweden is an ambitious project aiming to implement the Hyperloop transportation system, a high-speed, low-pressure tube transport technology, to connect major Swedish cities like Stockholm, Gothenburg, and Malmö. This system promises to drastically reduce travel times and provide a sustainable alternative to conventional high-speed rail and air travel. By leveraging advanced technologies, Hyperloop Sweden seeks to revolutionize the country's transportation infrastructure with unprecedented speed and efficiency. Read more Learn More: Curious to see how Sweden’s expertise takes shape in practice? Here you’ll find links to key Swedish organizations, government agencies and business players. They offer insights, connections and ways to engage across sectors. If you want to explore further or get in touch with the right actors - this is where to start. A Selection of Government B odies Business Sweden Luftfartsverket (LFV) Port of Gothenburg SAS (Scandinavian Airlines) SJ Smart City Sweden Swedavia Swedish Maritime Administration (Sjöfartsverket) Swedish Transport Administration (Trafikverket) Swedish Transport Agency (Transportstyrelsen) Vinnova A Selection of Private Entities ACR Alstom Sweden Candela Port of Gothenburg Saab SWERIG (Swedish Rail Industry Group) Sweroad (Swedish National Road Consulting AB) Volvo Wallenius Wilhelmsen Swedish Transport Companies Sweden has a lot of diverse companies within the transport sector. Discover more about them and many other companies here .

Retail Swedish retail is renowned internationally for its innovation, sustainability, and strong brands. Companies like IKEA, Spotify, H&M, and Volvo, operating both domestically and internationally, have established Sweden as a global retail powerhouse. The country’s retail market is highly attractive to international brands due to its innovative approach, skilled labor force, and openness to new technologies and business models. Swedish retailers excel in integrating sustainability into their business models, with many producing dedicated sustainability reports and embracing eco-friendly practices. Sweden is a leader in driving innovation in artificial intelligence, adeptly integrating AI technologies across multiple sectors to enhance operational efficiency, improve user experiences, and stimulate economic growth. Overview Why Sweden? Swedish Companies Sweden is home to many renowned brands such as IKEA, Spotify, H&M and Volvo Swedish retail is renowned for its strong commitment to sustainability, driven by both consumer demand and corporate responsibility The retail sector in Sweden is highly innovative, utilizing advanced logistics, AI, and digital marketing. Self-checkout systems and mobile payment options Sweden has a strong e-commerce market with around 70% of Swedes having made an online purchase in the past year Overview Swedish retail, driven by strong brands, plays a significant role in the global market in setting trends and standards. The Swedish retail market is diverse, covering sectors like food and grocery, clothing, furniture, and electronics. Notable international brands have successfully entered the market, attracted by Sweden's dynamic economy, high consumer spending, and openness to new technologies. Sustainability at the Core of Retail Practices Sustainability is a core aspect of Swedish retail. Many retailers focus on sustainable products and practices, such as IKEA's commitment to using only renewable and recycled materials by 2030, and H&M's Conscious Collection, featuring clothing made from organic and recycled materials. The Swedish government's support for sustainable practices and the high adoption rate of eco-friendly products among consumers also highlight Sweden's leadership in driving conscious consumption and sustainable lifestyle solutions. Retailers are increasingly adopting circular economy practices, focusing on second-hand shops, reducing waste and promoting recycling. Smart Mobility and AI Innovation: The Volvo Example Volvo, a notable brand at the forefront of Sweden's pioneering efforts in AI and innovation, exemplifies the country's commitment to smart, sustainable transportation solutions. By focusing on advanced technologies like autonomous driving and electric vehicles, Volvo is leading the way in integrating AI to revolutionize the automotive industry. Photo: Simon Paulin/imagebank.sweden.se Photo: Margareta Bloom Sandebäck/imagebank.sweden.se A Digitally Advanced Retail Landscape Investments in innovation and digitalization further bolster Sweden's retail industry, creating a favorable environment for growth and expansion. The Swedish retail sector is known for its adoption of innovative technologies. This includes advanced e-commerce platforms, innovative payment solutions like Klarna and Swish, and the use of artificial intelligence and data analytics to enhance the shopping experience and optimize supply chains. E-commerce is a significant component, with about 70% of Swedes shopping online, 50% shopping from their mobile phones. This indicates high digital literacy and a curious, tech-savvy and forward-thinking consumer base. The COVID-19 pandemic accelerated the shift towards online shopping, with a majority of Swedes continuing their online shopping habits post-pandemic. An Open and Supportive Market for International Business Sweden offers smooth business procedures, an openness to international ownership, and a supportive environment for innovation. This makes it easier for international companies to enter and succeed in the Swedish market. Institutions such as Business Sweden and the National Board of Trade support the retail sector by promoting trade and investment. These organizations provide strategic advice and practical support to both Swedish companies looking to expand globally and international companies aiming to enter the Swedish market. They help minimize risks, accelerate market entry, and drive growth by leveraging extensive networks and partnerships. Vinnova and Sweden’s Commitment to Sustainable Retail Innovation The Swedish Innovation Agency, Vinnova, plays a significant role in supporting the retail sector by funding projects that drive sustainable growth and innovation. Events like the Sweden Innovation Days foster international collaboration and drive sustainable solutions. These events highlight Sweden's commitment to creating a more sustainable and innovative retail environment. Learn More: Curious to see how Sweden’s expertise takes shape in practice? Here you’ll find links to key Swedish organizations, government agencies and business players. They offer insights, connections and ways to engage across sectors. If you want to explore further or get in touch with the right actors - this is where to start. A Selection of Government Bodies Business Sweden Circular Sweden Invest in Sweden Sweden Abroad Swedish Retail and Wholesale Council Invest Stockholm National Board of Trade Sweden Vinnova A Selection of Private Entities Axel Johnson Group Bonnier Group H&M Group Inter IKEA Group IKEA (Ingka Group) Klarna Lindex Spotify Swish Volvo Swedish Retail Companies Sweden has a lot of diverse companies within the retail sector. Discover more about them and many other companies here .

QATAR Area: 11,521 km² (comparable to the Swedish province of Skåne or Jamaica in size) Population: Approximately 3 million (2024), with about 10% being Qatari citizens Languages: Arabic is the official language; English is widely used as a lingua franca GDP: $227.5 billion USD 2023 (World Bank) Qatar stands out globally for its robust economic development, driven by substantial oil and natural gas reserves. The country boasts of a strategic geopolitical location, advanced infrastructure, and a high standard of living for its citizens. The country is known for its significant investments in education, healthcare and technology, along with major national champions like Al Jazeera and Qatar Airways. Qatar’s robust economy, progressive labor reforms in the MENA region, and its ambition to be a hub for international diplomacy, as well as for sports and cultural events combine to make it an attractive destination for businesses, investors, expatriates and visitors alike. In 2014, Qatar opened its embassy in Stockholm, Sweden, marking a significant step in strengthening diplomatic ties between the two nations. The diplomatic relationship between Qatar and Sweden is built on mutual cooperation in areas such as trade, energy, and sustainable development. Overview Learn more Overview Qatar is a small and affluent country on the Arabian Peninsula, known for its vast reserves of oil and natural gas. These resources have transformed Qatar into one of the world's richest countries in terms of GDP per capita. The discovery of oil in 1939 and the subsequent expansion of natural gas production in the 1990s have been pivotal in shaping Qatar's modern economy. Doha: A Diverse and Thriving Capital Doha, the capital city, is a bustling metropolis and the center of Qatar’s political, economic, and cultural life. With a population of around 3 million people, of which only 10% are Qatari citizens, the country relies heavily on expatriate workers from various parts of the world, contributing to its diverse linguistic and cultural landscape. The Qatari government has invested heavily in education, healthcare, tech and infrastructure. Initiatives like Qatar Foundation and Education City emphasise the country’s commitment to becoming a knowledge-based economy. Qatar University and other institutions attract international talent while fostering an environment of academic excellence and innovation. Economic Strength and Global Ambitions Qatar’s economy is robust and increasingly diversified, with major investments in infrastructure, real estate, and tourism. National entities such as Al Jazeera, Qatar Airways, and the hosting of the FIFA World Cup 2022 highlight the country’s ambition on the global stage. Al Jazeera, in particular, has become a significant media player, offering a Qatari perspective on international news. Nevertheless, Liquefied Natural Gas (LNG) and oil remain the primary drivers of Qatar's economy, accounting for about 85% of the country’s total exports and around 50% of its GDP. Qatar is one of the world’s largest exporters of LNG, alongside Australia, the United States, and Russia, with its extensive natural gas reserves playing a critical role in the nation’s export revenues and fiscal stability. Natural Resources and Economic Resilience Both natural gas and oil reserves are managed by the state-owned company QatarEnergy, which oversees production in partnership with various international oil and gas companies. Together, these resources ensure Qatar’s economic resilience, funding its public investments and securing its position as one of the wealthiest countries globally. Qatar’s Role in Diplomacy and Vision for the Future Qatar’s strategic location and political stability make it a key player in regional and international diplomacy. It has mediated in various conflicts, including those in Lebanon, Sudan, Chad, Afghanistan and most recently, between Israel and Hamas. Qatar’s foreign policy is characterised by a balance of traditional regional alliances and increasing involvement in global issues. Qatar’s commitment to modernisation and development is evident. The government’s Vision 2030 aims to diversify the economy, reduce reliance on hydrocarbon revenues, and promote sustainable development. With ongoing investments in technology, innovation, and international partnerships, Qatar is poised for a future of continued growth and global influence. Photo: Government Offices Qatar's Business with Sweden Sweden's trade with Qatar reflects a focus on high-value industrial and technological goods. Swedish exports to Qatar are dominated by iron ore , telecommunications products, industrial equipment, and vehicles. Swedish iron ore is crucial for Qatar’s steel sector and thus its construction and infrastructure development. Similarly, gas turbines exported from Sweden play an essential role in Qatar’s energy sector, supporting power generation for both industrial and other needs. Other key Swedish exports to Qatar include machinery and equipment, pharmaceuticals, electrical power distribution equipment , and vehicles, particularly buses and cars . Additionally, Swedish wood products, steel, and chemicals are in growing demand. This blend of industrial materials, advanced machinery, and high-tech instruments has made Sweden a reliable trade partner, providing essential goods that support Qatar's continued infrastructure and technological advancements. Swedish imports from Qatar largely derive from the oil and gas sector, predominantly downstream products such as lubricants and other refined oil and gas products. Governmental and Regulatory Bodies Discover more about doing business in Qatar and explore opportunities for collaboration through a sample of sectors, organisations and resources Innovation, Research and Development Telecommunications and Connectivity Defence and Peace Diplomatic Missions Transport and Infrastucture Academia and Think Tanks Financial Insitutions and Investment Hubs Energy and Industry Healthcare and Life Science Business Chambers, Governmental and Regulatory Bodies: Invest Qatar: Facilitates foreign investments in Qatar, offering guidance and support to investors interested in the country’s economic opportunities. Ministry of Commerce and Industry (MOCI): Oversees trade, commerce, and industrial development, ensuring economic sustainability and competitiveness. Ministry of Defense (MOD): Protects Qatar’s sovereignty, manages defense strategies, and oversees military operations. Ministry of Education and Higher Education: Oversees Qatar’s educational policies, institutions, and higher education initiatives. Ministry of Endowments and Islamic Affairs: Oversees religious endowments, mosques, and Islamic affairs. Ministry of Finance: Manages Qatar’s fiscal policies, state budget, and financial affairs. Ministry of Foreign Affairs (MOFA): Handles Qatar’s international relations, diplomacy, and foreign policy. Ministry of Interior : Ensures public safety, law enforcement, and the protection of national security. Ministry of Justice: Focuses on legal services, legislation, and ensuring justice in Qatar. Ministry of Labour: Regulates labor policies, employment standards, and worker rights in Qatar. Ministry of Municipality and Environment (MME): Focuses on urban planning, environmental sustainability, and municipal services. Ministry of Public Health: Responsible for public health services, policies, and healthcare systems in Qatar. Ministry of Social Development and Family: Supports social welfare, family development, and community well-being. Ministry of Transport (MOT): Manages the development of Qatar’s transportation infrastructure and systems. Planning and Statistics Authority (PSA) : Responsible for national planning, statistical analysis, and socio-economic research to support Qatar’s development objectives. Qatar Chamber of Commerce and Industry: Represents and supports the private sector in Qatar, fostering business growth and trade development. Qatari Businessmen Association: A platform for Qatari businessmen to collaborate and enhance economic development initiatives. Qatari Businesswomen Association: Promotes the economic and professional development of Qatari women entrepreneurs and leaders. Qatar National Vision 2030: A strategic framework aimed at transforming Qatar into an advanced society capable of achieving sustainable development. Supreme Committee for Delivery & Legacy (SC): Manages infrastructure and legacy projects for the FIFA World Cup Qatar 2022 and beyond. Qatar Free Zones: Manateq (Economic Zones Company) Qatar Financial Centre Qatar Free Zone Authority Qatar Science and Technology Park

Investment Sweden is considered a highly favourable investment destination offering a competitive, open economy with access to new products, technologies, skills, and innovations. Sweden excels in innovation and R&D, fostering a vibrant startup scene and advanced industries like tech, life sciences, and clean energy. With low corporate taxes, a competitive economy, and strong government support for incubators and VC funding, it's a global leader in technology, ranging from music exports to Industry 4.0. Sweden's VC scene is robust, with both domestic and international investors active in funding startups, particularly in tech and innovation sectors. Government support, diverse funding options, and a strong ecosystem contribute to Sweden's startup success on the global stage. Overview Why Sweden? Swedish Companies Sweden is renowned for its innovation-driven economy, with a strong focus on research and development With clean energy, advanced technologies and a thriving culture of collaboration, Sweden is at the global forefront of Industry 4.0 Sweden is a powerful springboard for new opportunities in transportation Sweden is currently the largest exporter of pop music in the world, per capita Overview Sweden is renowned for its innovation-driven economy, with a strong focus on research and development. With world class R&D performance and a thriving startup scene, Sweden offers the perfect springboard for taking new ideas to global markets. A Thriving Environment for SMEs and Investment Sweden provides great opportunities for SMEs to grow and flourish. It is considered a highly favourable investment destination offering a competitive, open economy with access to new products, technologies, skills, and innovations. With its well-educated labour force, outstanding communication infrastructure, stable political environment, leading-edge research, and superior ICT infrastructure, it is seen as a frontrunner in developing new technologies and setting new consumer trends. A Leader in Industry 4.0 and Technological Innovation Sweden is at the global forefront of Industry 4.0. This, combined with unique digital technology capabilities, high innovation capacity, world-leading universities, and close public-private collaboration, has created an unrivalled environment for innovations in areas such as life science, fintech and deeptech. Sweden has also seen rapid advances in electrification, alternative fuels, autonomous vehicles, connectivity, and platforms for shared mobility, which together with world class know-how in digitalisation, automotive manufacturing, testing and road safety, provide a powerful springboard for new opportunities in transportation. To illustrate the success of the services sector, Sweden has had a tremendous impact on the global music scene, with artists and groups like ABBA, Roxette, Avicii and Swedish House Mafia, to music producers and songwriters like Max Martin and Stig Anderson, to global online streaming platform Spotify. Sweden is currently the largest exporter of pop music in the world per capita. Photo: Sofia Sabel/imagebank.sweden.se Photo: Werner Nystrand/imagebank.sweden.se A Stable and Competitive Business Environment The political and economic situation in Sweden is very favourable and creates a high quality business environment. The corporate taxes are among the lowest in Europe: The country applies participation exemption, authorises a total tax deduction for interest and has no strict capitalisation rules. The economy is open, diversified (specialised in high-potential sectors such as high-tech products and sustainable economy) and extremely competitive. A Skilled Workforce and Efficient Legal System Demographics are becoming increasingly dynamic and are fuelling a highly qualified workforce attuned to export industries. The judicial system is balanced and allows for safe, transparent and reliable decisions. The quality of management and advisory services is very high, and the business procedures are simple to undertake. Swedish consumers have one of the highest levels of purchasing power in Europe. A Thriving Startup and Incubator Ecosystem Sweden's incubator scene is vibrant, with strong government support and diverse programs tailored to various industries. Startups benefit from access to funding, networking opportunities, and support services like mentorship and education. Many incubators have a global perspective, emphasizing international expansion. Overall, Sweden's ecosystem fosters innovation and entrepreneurship, making it a hub for startups. Sweden as an Investment Destination Discover what Sweden has to offer as an investment destination and explore partnership opportunities or learn more about the Swedish offer through the below organisations and companies or reach out to the Embassy at ambassaden.doha@gov.se for personalised assistance and support. Business Sweden is an agency partly owned by the Government, tasked with helping Swedish companies grow global sales and help international companies capture investment opportunities across Sweden’s dynamic industries, build long-term success and spearhead the green and digital transition. Vinnova is Sweden's innovation agency, governed by the Swedish government. Their work is based on the global sustainability development goals of the 2030 Agenda, adopted by the United Nations. They work to mobilise and support actors in the innovation system, encourage knowledge exchange, individual mobility and skill development and share methods for social change towards sustainable objectives. They identify needs and gather actors to face common challenges, and finance investments for a sustainable future. Swedish Agency for Economic and Regional Growth , Tillväxtverket, is a government agency under the Ministry of Enterprise and Innovation. Swedish Agency for Economic and Regional Growth promotes economic growth in Sweden by increasing the competitiveness of companies. Verksamt.se is a Swedish online service designed to provide information and support for those looking to start, run, or develop a business in Sweden. It is a collaboration between several Swedish government agencies, including the Swedish Companies Registration Office (Bolagsverket), the Swedish Tax Agency (Skatteverket), and the Swedish Agency for Economic and Regional Growth (Tillväxtverket). Learn More: Curious to see how Sweden’s expertise takes shape in practice? Here you’ll find links to key Swedish organizations, government agencies, academic institutions and business players. They offer insights, connections and ways to engage across sectors. If you want to explore further or get in touch with the right actors - this is where to start. A Selection of Government Bodies ALMI Företagspartner (ALMI Business Partner) SEK (Swedish Export Credit Corporation) Swedish Central Bank (Sveriges Riksbank) Swedish Export Credit Agency (EKN) Swedish Financial Supervisory Authority (Finansinspektionen) Swedish Government Official Website Swedish Tax Agency (Skatteverket) Teknikföretagen (The Association of Swedish Engineering Industries) A Selection of Private Sector Organisations Handelsbanken Invest Stockholm Länsförsäkringar Bank Nasdaq Stockholm (Stockholm Stock Exchange) Nordea SEB (Skandinaviska Enskilda Banken) SwedenBIO Swedish Chamber of Commerce A Selection of Private Equity and Venture Capital Firms Altor Equity Partners EQT Partners Industrifonden Patricia Industries (Part of Investor AB) A Selection of Asset Management and Investment Platforms AP Funds (Swedish Pension Funds) Investor AB Nordic Capital SEB Venture Capital

Energy Today Sweden uses mainly its own renewable energy sources, such as water, wind, sun, and biomass. It also, to a certain extent, imports nuclear fuel, biofuels, and fossil fuels such as oil and natural gas. Sweden currently has EU’s highest share of renewables in the national energy mix (54.6%), and the grid stability is 99.9%. Overview Why Sweden? Swedish Companies EU’s highest share of renewables in the national energy mix (54.6%) The grid stability is 99.9% Leading the green energy transition index 2024 In 2020, Sweden exported approximately 25 terawatt-hours of electricity to neighboring countries Overview Today Sweden uses mainly its own renewable energy sources, such as water, wind, sun, and biomass. It also, to a certain extent, imports nuclear fuel, biofuels, and fossil fuels such as oil and natural gas. Sweden currently has EU’s highest share of renewables in the national energy mix (54.6%), and the grid stability is 99.9%. Global Leadership in Sustainable Energy Innovation The country is the global leader in district heating and cooling solutions, heat-to-electricity conversion and energy reuse. It also hosts the leading innovators in electrification, digitalisation, HVDC lines, substations and energy quality solutions. Right now, there are more than 30 test beds focusing on high voltage engineering, solar and wind power, battery storage, fuel cell technologies, hydrogen applications, heating and cooling solutions, active in Sweden. Sweden’s knowledge, investment, and innovations in sustainable energy production such as battery production, wind, solar, biomass, and hydrogen technology, district energy, and grid modernisation is therefore world-leading. Photo: Jerker Andersson/imagebank.sweden.se Photo: Hans Berggren/Scandinav/imagebank.sweden.se Collaborative Innovation for a Fossil-Free Future In Sweden, utility giants, industrial companies and startups are working together with researchers to develop and commercialise clean energy technologies for a variety of applications. Further opportunities can be found in the production of low-carbon hydrogen, synthetic fuels and biofuels which will create a bridge for clean electricity in heavy industry and long-haul transport. Another current project partly funded by Vinnova is the Energihamnen in Malmö, a pilot project to develop a sustainable and self-sufficient energy system that will make industries less vulnerable to access to external electricity and gas. Green Hydrogen: Powering Sweden’s Sustainable Transition In Sweden, hydrogen energy is starting to become a key component of the country's transition to sustainable energy. Sweden is therefore investing in hydrogen infrastructure and research to further support the development and adoption of these innovative technologies. With abundant renewable resources like hydropower, wind, and biomass, Sweden is well-positioned to produce green hydrogen through electrolysis (where water is split into hydrogen and oxygen using renewable electricity). This green hydrogen can then be used as a clean fuel for transportation, heating, industrial processes, and energy storage, and thus reducing carbon emissions. Nilsson Energy, a Swedish start-up, specializes in hydrogen energy solutions, focusing on developing innovative systems for production storage and utilization of hydrogen, wherein renewable energy sources like solar and wind are combined with electrolysis technology to produce green hydrogen, which can be stored and used when needed for various applications. Sweden's energy solutions Waste-to-Energy Waste-to-energy plants in Sweden are a significant part of the country's energy strategy (and waste management) and play a crucial role in both waste disposal and energy production. Read more Green Iron In Sweden, green energy is driving innovation in the iron industry. Renewable energy sources like hydropower and wind are increasingly powering iron production, reducing carbon emissions and promoting sustainability. Under the name HYBRIT, they are developing the first fossil-free steel. The Hybrit technology has the potential to reduce Sweden’s total carbon dioxide emission by at least 10% Read more Hydrogen Energy In Sweden, hydrogen energy is starting to become a key component of the country's transition to sustainable energy. Sweden is therefore investing in hydrogen infrastructure and research to further supp ort the development and adoption of these innovative technologies. With abundant renewable resources like hydropower, wind, and biomass, Sweden is well-positioned to produce green hydrogen through electrolysis Read more Learn More: Curious to see how Sweden’s expertise takes shape in practice? Here you’ll find links to key Swedish organizations, government agencies and business players. They offer insights, connections and ways to engage across sectors. If you want to explore further or get in touch with the right actors - this is where to start. A Selection of Government Bodies Business Sweden Swedish Energy Agency (Energimyndigheten) Vinnova A S election of P rivate Entities ABB Comsys Energy Economics Lab Hitachi Sweden Lundin Energy Nilsson Energy NKT designs SEEL Swedish Electric Transport Laboratory Siemens Sweden Vattenfall AB Swedish Energy Companies Sweden has a lot of diverse companies within the energy sector. Discover more about them and many other companies here .